We live in an age where media and technology are commonly and easily absorbed by civilization. Most parts of our society are the targets of technological propaganda. The media is shaping our opinions and changing our lives in ways we cannot even notice. Being involved in a world full of wires and colorful advertisements on every step, we are becoming simpler and more vulnerable for media manipulation; we are losing the context and perspective from which we used to look at the surrounding environment which is nowadays nothing more than a product of human ideology. Politics is one of many spheres of social live that seems to take advantage of technological advancement. Presidential campaigns use every possible format of media including satellite broadcasting, magazines, radios, newspapers, books, films, even and probably most importantly, internet and television, to get people to vote. Candidates spend millions of dollars employing lobbyists and media specialist to create their positive media image because they are aware of the fact that average person in North America sees 30 thousand commercials a year (including presidential campaign spots). There is a strictly political purpose in addicting people to new technologies, advertisements and commercials. Such knowledge combined with effective media campaign guarantees huge public support. The aim of this essay is to show how close and fluid the connection between media and public opinion concerning presidential candidates and their position on most crucial issues is. To reveal the distinction and variety of conceptions, the sources used within this essay include both online and offline recourses, news coverage and opinion-based articles as well as Democratic-based and Republican-based think-tank excerpts from different periods of time. To provide a more academic approach to the issue of media-manipulation, the ideas of Jerry Mander (Four Arguments for The Elimination of Television) and Arthur Kroker (Life in the Wires) will be presented throughout the essay. Divided in two parts, the essay will show how media is shaping public perception of senators McCain, in the first part, and Obama, in the second, and will show different views on major issues in their presidential campaigns with specification on the Iraq war, healthcare and the economy.
1 comment:
A wiec takie sa twoje eseje. I'm impressed. :*
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